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As a startup founder, wouldn’t it’s superior in case you may predict the longer term just a little bit greater than you at present do? It seems you’ll be able to: By paying shut consideration to what the behemoths in your area are doing. Last year’s AWS Re:Invent set the route for lots of what Amazon is doing this 12 months — together with the place it invests. Re:Invent 2023 is developing quickly.
Google I/O revealed that Google is investing heavily in computational images, giant language fashions and all issues AI. As a startup, you should utilize these information factors and draw a line into the longer term: Are you able to align your self with the big-picture developments? Are you lacking something?
This week, at Apple’s worldwide developer convention WWDC, the corporate took the wraps off its AR/VR headset. Priced at $3,500 it received’t be a business success, however as a startup, you’d be very silly not to pay attention: It is a complete game-changer for startups.
Startup valuations are taking a pounding
After a frothy few years of don’t-call-it-a-bubble, it looks as if the inevitable market correction is right here. We’ve seen wave after wave of tech layoffs, and it looks as if traders are beginning to take a extra life like view of their investments, beginning to mark them down.
Marking down an funding doesn’t essentially imply drama; it refers back to the widespread strategy of adjusting the worth of an funding asset to mirror its present market worth. Within the case of VC, that usually occurs if the valuation turned out to be a bit on the optimistic facet. Buyers will sometimes mark down investments to keep away from overstating their portfolio’s value. In a nutshell, it’s finest apply to acknowledge potential losses earlier than they’re realized. That’s what is going on now — and maybe ought to have been occurring for some time, as Rebecca argued late last year, when she noticed that a bunch of startups had quietly marked down their own valuations.
Jeremy Abelson and Jacob Sonnenberg, each at Irving Buyers, argue that in case you haven’t but, you probably won’t grow into your 2023 investment valuation.

Picture Credit: Bryce Durbin/TechCrunch
Simply previously few weeks week, we had one other handful of examples of this:
Life is a freeway
The EV area is exploding (sometimes literally) in the meanwhile, and there appears to be an enormous quantity of stuff in movement on the earth of transportation.
Mercedes simply received permission from the state of California to start selling a car that can self-drive without having to hold the wheel or look at the road. Little question this’ll set Elon Musk’s little temperature gauge to “livid” as the company’s cars do attract a federal tax break however come up quick on the self-driving entrance in its native California.
Worth is commonly introduced up as a serious hurdle for EVs, however Volvo snuck out a small SUV that may cruise alongside for 275 miles and has a sub-$35,000 price ticket. That also isn’t pocket change, however it’s quite a bit cheaper than lots of the EVs on the highway. In the meantime, Fiat showed off a city vehicle it’s working on that made each Harri and myself squee with delight.
Security is one other theme throughout TechCrunch’s transportation protection: Smarter vehicles ought to, in principle, imply safer roads. In apply, Waymo had to explain why one of its autonomous Jaguars ran down a dog in San Francisco final month, and Transportation’s Nationwide Freeway Site visitors Security Administration (NHTSA) not too long ago proposed a rule meaning all new cars and trucks would need to have emergency systems that “must be able to stopping and avoiding contact with a automobile at speeds of as much as 62 miles per hour.”
Bear in mind what we mentioned about laws driving innovation and alternatives for startup? That proposed NHTSA rule falls into that class. Thought experiment: Might your organization faucet into that shift one way or the other?

Picture Credit: Bryce Durbin/TechCrunch
Apple units the tempo
Whereas Apple isn’t actually a startup, it’s the world’s first $3 trillion market cap firm, so in per week the place our servers have been melting from all of the exciting news that came out of the WWDC keynote, I needed to focus on a number of the issues which can be most attention-grabbing to startups and startup founders.
One factor value taking note of is the Apple Design Awards, which regularly foreshadow giant developments in design and consumer expertise finest practices — together with what the Cupertino-based software program large celebrates in the meanwhile.
One other pattern value taking note of from Apple is its deal with well being and security: It launched a check-In feature to make sure individuals get residence protected, a nudity filter to protect you from unsolicited real-life aubergine emoji and mental health mood tracking. All of that’s particular to this WWDC, however it continues a pattern: Fall detection, car crash detection, ECG to detect heart events, and many different well being and security indicators. It has made it easier to find and disable AirTags that could be used for stalking, and a Security Test and lockdown mode, which takes your iPhone off the radar to get away from an abusive companion (more from our security team here).
As a startup, all the above ought to provide you with pause for thought: There are large developments at play right here that Apple clearly needs to proceed to put money into. Apple has gone heavy into the privateness of your information, and leaning into safety, security, psychological and bodily well being and extra. Construct one thing actually progressive in these areas, and you’ve got the world’s most respected firm validating that these are issues value fixing.

Picture Credit: Apple
High reads on TechCrunch this week
- From zero to AI hero: Sarah reviews that AI, the a16z-backed chatbot startup, tops 1.7 million installs in first week.
- How AI is an excessive amount of AI: “Plenty of present investments began pivoting into AI — roughly two corporations each single month,” Day One Ventures founder and basic companion Masha Bucher advised Anna, as she wonders whether or not AI is ever too much AI. (TC+)
- The highs and lows of Snapchat’s AI: Amanda reviews that Snapchat’s AI bot isn’t very smart, but at least it won’t send nudes, whereas Morgan reviews that parents worry while teens are bullying Snapchat’s AI.
- Because the climate is heating up, it’s time for shorts: Sarah reviews that YC-backed Dumme raises $3.4 million for its AI video editor turns long-form YouTube videos into Shorts.
- From Collection A to Plan B: Becca explores why Heroes Jobs chose to sell itself, rather than raising a Series A. (TC+).
- A shift in gig work: Rebecca reviews that gig workers in California to receive millions for unpaid vehicle expenses.
- Well being is pores and skin deep: Paul reviews that GetHarley, a skincare telehealth and consultation platform, raises $52 million.
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