Meet Djust, a French startup that basically desires to construct an e-commerce platform like Mirakl, however targeted completely on business-to-business (B2B) actions. The corporate lately raised a $13 million funding spherical (€12 million).
NEA is main the latest funding spherical, with Elaia Companions additionally investing within the firm. Elaia beforehand led Djust’s $4 million seed spherical in 2020.
The explanation why I’m evaluating Djust with Mirakl is that Djust’s co-founder and CEO Arnaud Rihiant was a part of Mirakl’s founding crew, working for the corporate for greater than a decade. Mirakl is now one the very best valued French startup and competes with Adobe Commerce, Salesforce Commerce and Shopify.
Mirakl first began as a technique to launch a market of third-party sellers on an e-commerce web site — a B2C technique. Over time, Mirakl realized that marketplaces might additionally work properly for B2B purchasers.
“Each time we might do a B2B undertaking with Mirakl, I used to be shocked by the complexity of the undertaking,” Rihiant instructed me. “Once I regarded into the matter, I noticed that it’s not [Mirakl’s] fault. However the market trade was designed for B2C.”
And but, Rihiant believes that B2B commerce platforms signify an attention-grabbing alternative because it has been an underserved marketplace for too lengthy. Many corporations have already got an ERP system, however they nonetheless cope with orders over the telephone, through e mail and utilizing Excel spreadsheets. In different phrases, it doesn’t scale properly.
On the subject of the fundamentals, Djust bridges the hole between legacy programs and its trendy platform. It might probably join with ERP programs and make information actionable.
From Djust, you possibly can handle your catalog, your purchasers and your orders. And the startup affords superior options in all these classes.
As an example, in the case of catalog administration, Djust helps you to section the catalog so that every consumer sees related merchandise. Generally, purchasers additionally get completely different costs relying on what they agreed on once they signed the unique contract.
When it’s time to order, Djust affords a number of choices relying on the trade. As an example, you possibly can allow a bidding course of or facilitate re-orders for purchasers that largely need to resupply their shops. You may as well configure completely different fee choices.
Djust is already working with purchasers within the building trade, reminiscent of Bouygues and Eiffage, and with retailers searching for a platform to deal with orders with their franchise shops, reminiscent of Monoprix, Franprix and Naturalia.
The startup is constructing a generic B2B commerce platform so it could work for various industries. As an example, restaurant chains may gain advantage from a product like Djust as their procurement system. Vogue manufacturers that largely promote their gadgets in accomplice shops might join with their retail companions on a Djust-powered platform.
The product can be utilized as a headless platform with your individual frontend framework, or it may be used with Djust’s frontend personalized to your wants. It really works with completely different gross sales channels — purchasers can nonetheless provide telephone or e mail orders with out asking all their present purchasers to undergo a brand new web site.
There are at the moment 45 individuals working for the startup. With at this time’s funding spherical, Djust plans to develop its crew, iterate on its product and discover new purchasers all throughout Europe.